As well as my writing and web work, I’ve been involved in sales and marketing most of my working life, and I have also done a bit of online publishing.
Traditional Sales and Marketing
- Marketing strategy
- Customer databases, including online CRM systems working with accounts packages
- Email generation systems, such as Constant Contact
- Articles for trade journals
- Client meetings
E-books can be part of your marketing mix, if they suit your client base, and Amazon Kindle is by far the most common. I produced my own Kindle e-book using a program called Scrivener, and the resulting book, A Lake District Grand Tour is available at Amazon.
Another important means of publishing brochures can be online flippable brochures, such as these for Balmoral Knitwear. These are much better than an online PDF, because they read like a paper brochure, rather than scrolling down a PDF. I can help design and launch these using the popular ISSUU website.